I'm giving myself some downtime today. We have been on the road quite a bit and I just need to sort of decompress from it all before I jump back in head first into my AOMA plan, not to mention returning to work next week! Yikes!
Anyway, I happened to have Bold and the Beautiful on this morning. I couldn't reach the remote and didn't want to disturb the baby, so I left it on.
I had to smile at Macy's creativity in getting around the whole "now that everyone has a DVR and fast forwards through commercials, how do we get our message to them" quandary.
This is how they did it: There is a couple planning a wedding. Today's episode cleverly has the bride to be registering at Macy's and showing her groom how to do it! They even plug it again when her future mother in law walks in and the bride to be explains to her that she has just set up her registry at Macy's! I thought it was BRIALLIANT, really! There were even shots taken "over the shoulder" to show how EASY it is to register at Macy's!
Tuesday, April 14, 2009
Bold & Beautiful Approach to Marketing
Labels:
advertising,
Bold and Beautiful,
brilliant,
clever,
macy's,
marketing
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3 comments:
I guess companys have to come up with better ads to atract attention. I don't have a fancy dvr or whatever there called yet, I sure would like one though.
Where there's a will, there's a way I guess. *L*
Thanks for stopping by my site. :)
Stopping by from Mom Logic.
I see more and more companies doing this. I watch Guiding Light and I see more products showing up in their show. They now go to the store on a regular basis and show products on the shelves - sometimes even showcasing the products more than the actors.
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